Apple Watch won’t hit Apple Stores until June
This may be the time of real Apple Watch fever, but it sounds like you won’t actually be able to buy one in-store until June.
A leaked memo, courtesy of 9to5Mac, from the head of Apple’s retail team, Angela Ahrendts, more-or-less confirms we’re not going to see stacks of Apple Watches in Apple Stores until June. “We are only taking orders online right now,” she says after giving all the Apple Store employees a well-deserved pat on the back for the retail soft launch last week.
Here’s the real stinger, though: “we expect this to continue through the month of May. It has not been an easy decision.” No deliveries 'til June, then.
The primary reason is pretty obvious. Apple just doesn’t have enough stock to spread across its stores worldwide without that spread looking comically thin. Making a product in a totally new area is a little trickier than just banging out another phone, it seems.
The earliest Apple Watch orders online are expected to ship on 24 April. However, that date has also been quietly wiped off the Watch’s order page. Put one in your virtual shopping basket now and you’ll see an expected dispatch date of June.
Apple’s known for being a bit conservative about its estimates at times, but it does look as though Apple Watches are going to now be incredibly hard to get hold of until June.